Opening Ceremony of IPAG DBA in collaboration with SCUT in Guangzhou
法国IPAG高等商学院DBA工商管理博士跟华南理工大学合作项目开学典礼

我们又迎来了法国IPAG高等商学院DBA工商管理博士2018新一级的15名同学们。
A new batch of 15 students registered for this year’s IPAG DBA program.
4月15日下午，2018级新生开学典礼在广州四季酒店隆重举行。
In the afternoon of April 15th, the opening ceremony of Class 2018 was held in Guangzhou Four Seasons Hotel.

诸多重要人员共同参加并见证了本次开学典礼，包括：
法国IPAG高等商学院、国际关系与发展主任Bernard Terrany博士;
法国IPAG高等商学院、DBA工商管理博士项目主任Raphael Lissillour博士;
华南理工大学沙振权教授
华南理工大学广东省新媒体与品牌传播创新应用重点实验室主任、华南理工大学品牌研究所所长段淳林教授

上海海事大学苏豫教授
腾讯CDG企业发展事业群高级总监丁力先生
联邦家私集团董事
副总裁李虹瑶女士
科大讯飞华南区副总经理吴骏华先生
其他特约优秀企业家、高管，以及DBA在读同学、DBA新生。

Numerous important figures participated to this opening ceremony, including

Dr. Bernard Terrany, Director of the International Relations and Development;
Dr. Raphael Lissillour, Director of the DBA Program;
Sha Zhenquan, Professor at South China University of Technology (SCUT),
Professor Duan Chunlin: Director of SCUT Key Laboratory of New Media and Brand Communication in Guangdong Province and Director of SCUT Brand Research Institute;

Professor Su Yu from Shanghai Maritime University;
Mr. Ding Li, Senior Director of CDG (Enterprise Development Group) of Tencent;
Ms. Li Hongyao, Board Member and Vice President of LANDBOND Co. Ltd.;
Mr. Wu Junhua, Deputy General Manager of iFlytek in South China Region;
other key entrepreneurs and executives from Guangdong province; together with current DBA and new students.

本次开学典礼由华南理工大学沙振权教授和华南理工大学品牌研究所所长段淳林教授共同主持。

The ceremony was co-hosted by Professor Sha Zhenquan and Professor Duan Chunlin.

IPAG中方项目代表华南理工大学沙振权教授在开篇发言中介绍道：DBA项目是为企业家及在职高层管理人员设立的博士教育体系。法国IPAG高等商学院DBA项目并不是将法国课程体系搬套至中国，而是结合中国现实发展，贴合中国企业家的实际需求，结合管理理论与实践，提炼做研究的DBA体系教育，对比于传统的PHD博士学位，DBA教育将更好地应用于解决企业和个人的实际发展难题，以开放性的国际化视野，引入西方的研究方法，中西结合，为中国企业家与高级管理人才从更高层次深入思考企业与行业的发展方向提供了有力的研究基础。

In his key opening speech, Professor Sha introduced the DBA Program as a part-time doctoral process targeting entrepreneurs and senior executives. This program has no intension of indiscriminately bringing the whole French curriculum to China. Instead, it is well-designed to take into consideration China’s current development status and the actual need of Chinese entrepreneurs. It also integrates management theories and practices to perfect the research-oriented DBA education system. Compared with traditional PhD, the DBA can be better applied to solve the actual difficulties in the development of enterprises and individuals. The program embraces an open-minded international vision, introduces advanced western research methods and combines them with Chinese experiences, thereby laying a more solid research foundation for Chinese entrepreneurs and senior executives to have a higher-level and deeper insight into the growth of their enterprises and industries.

法国IPAG高等商学院Bernard Terrany博士展示了IPAG高商的历史发展及传承。IPAG与法国最负盛名的两所商学院——巴黎高商和欧洲工商管理学院齐名，在2017年“世界大学学术排名”（上海排名）中，全法高等商学院经济学研究排名第三，在所有300多所法国的商学院中排在第3位，仅次于法国巴黎高等商学院(HEC)和欧洲工商管理学院(INSEAD)这两所世界知名大学，IPAG实训室也被认定为法国、欧洲乃是全世界领先的研究中心。自创办以来，IPAG始终以“培养适应快速变化环境的商界领袖”为使命，为全球商业界培养了许多高层管理人才。
Dr. Bernard Terrany, IPAG’s director of International Relations and Development, presented the historical development and inheritance of IPAG. The Academic Ranking of World Universities(Shanghai Ranking) in 2017 positioned IPAG’s research performances in economics in the third place among all 300 French business school, after two most prestigious French business schools, namely HEC and INSEAD. IPAG Lab is now recognized as a leading research center in France, Europe and even across the globe. Since its inception, IPAG has cherished the mission of “cultivating business leaders who are able to adapt to fast changing environment”, and trained numerous management talents for the international business community.

法国IPAG高等商学院DBA项目主任Raphael Lissillour博士讲述了IPAG在中国的发展历程及DBA项目的培养计划。
Dr. Raphael Lissillour, Director of IPAG DBA Program, touched upon the development process of IPAG in China and the training scheme for this program.

IPAG早在上世纪90年代早期就已经和中国名校建立合作关系，从最早的浙江大学，到浙江大学，南开大学、吉林大学、西南财经大学、香港岭南大学和南京航空航天大学等诸多国内高校奠定了踏实的合作基础，在21世纪，中国迅猛发展的今天，开放DBA教育体系必将从全新的视角为DBA学员与管理研究发展带来更多的新思维、价值实践、和理论研究的新高度！
Since the early 1990s, IPAG has established cooperative partnerships with many Chinese prestigious universities, including Zhejiang University, Nankai University, Jilin University, Southwest University of Finance and Economics, Hongkong Lingnan University, Nanjing University of Aeronautics and Astronautics, etc., laying a solid foundation for further and deeper cooperation with more Chinese higher institutions. In the 21stcentury, the open education offered by DBA will bring more fresh insights, valuable practices and theoretical researches to DBA students from a brand new perspective.

IPAG商学院一直重视招纳不同国籍的学生，这种国际化的招生合作策略，丰富了DBA学员看世界的视角，并提升个人研究水平，为个人及企业未来发展开创了更广阔的空间！
IPAG Business School has always attached great importance to recruit students of different nationalities. The strategy that centers on international enrollment and cooperation has greatly broadened DBA students’ global horizons, promoted the level of individual research, and d a broader space for individuals and enterprises for future development.

华南理工大学新媒体与品牌传播创新应用重点实验室主任、华南理工大学品牌研究所所长段淳林教授对新生表示祝贺，并表达了自己的期望——希望在今后的学习中，大家充分利用“连接”的机会，结合企业与自身的特点，在东方智慧与西方思想的碰撞中，学会运用全球化的视野思考未来的定位与发展，段教授坚信，IPAG DBA为学员提供了一个良好的平台，有助于为自己的公司打造宽广的国际视野和格局，相信在这样的平台上，大家一定会取得更大的突破和成就。
Professor Duan Chunlin from SCUT extended his cordial welcome to the new DBA students and expressed her expectations for them. He hoped that in the future study, they could make the best use of the DBA “network”, internalize the eastern and western wisdoms learned in class and apply them to their enterprises based on their companies’ own characters. Professor Duan is confident that IPAG DBA is a great platform that allow candidates to design and adopt an international vision for their companies’ future and make even greater achievements and breakthroughs.

段教授将与重点实验室的国外合作大学一一列举，国内多种产学研教学研究做了初步介绍，新媒体与品牌传播创新应用重点实验室聚焦国内大中型企业、上市公司，把脉品牌战略、战略发展，是企业立足国内、接轨国际、连接世界的桥梁！
Professor Duan enumerated the international universities in partnership with the Key Laboratory, and introduced various kinds of university-industry cooperation in China. The Laboratory focuses on and provides suggestions to the branding strategies and strategic development of domestic large and medium-sized enterprises and listed companies. It serves as a bridge for China-based enterprises to connect the world and be geared to international standards.

开篇四位学者的发言让全场企业家及高管对IPAG DBA项目有了更新的认识。
The opening remarks of the four scholars provided the entrepreneurs and executives present at the meeting with fresh insights about IPAG DBA program.

开学典礼正式开始之时，全体起立，奏响中国国歌、法国国歌。
When the ceremony officially began, everyone stood up, and the Chinese and French national anthem were played.

由法国IPAG 高等商学院副校长、国际关系与发展主任Dr. Bernard Terrany、Raphael Lissillour博士、沙振权教授、段淳林教授为今天能够到场的新学员颁发有条件录取通知书并合影留念。
Dr. Bernard Terrany, Professor Raphael Lissillour, Professor Sha Zhenquan and Professor Duan Chunlin presented their conditional offer letters for the new students who were present at the meeting and took a group photo with them.

新学员相信，IPAG DBA 项目博士阶段的学习，有助于逐步实现终生学习的人生愿望，显示出积极向上的生活态度。
The new students expressed their conviction that the IPAG DBA doctoral degree program would facilitate life-long learning and promote a positive attitude towards their life.

深圳市杰科电子公司董事长黄荣添先生代表DBA在读学员发表感言：在DBA课程学习中，通过将国外先进的管理理念与国内企业现状的对比结合，不断给自己以启发，刷新了自己对管理的认知，同时通过与来自各个行业的优秀管理者交流，又使得自己对IPAG的知识体系进行了一次系统的梳理，无论是对管理技能的提升、管理研究的把握，都受益匪浅。
The president of GIEC Inc. in Shenzhen Mr. Huang Rongtian shared his learning experience on behalf of other DBA current students. He said that the DBA curriculum which integrates advanced international management notions and the current status of many domestic enterprises offered him constant inspirations and upgraded his understanding of management. Moreover, through the exchanges with outstanding managers from various industries, he was able to internalize the IPAG DBA body of knowledge, which was beneficial both in the promotion of his management skills and in his of conducting management-related researches.

2018级新生代表—南国德赛律师事务所高级合伙人钟国才律师代表新生发表了感言。钟律师已经是法学博士，但他认为自己不仅可以成为法律专才，多年从事管理工作的他，也想尝试管理新高度。“读完DBA我就到退休年龄了”，钟律师说，在读书的状态中可以保持清晰的头脑，建立愉快的人际关系，将自己的所学和经验传递给其他有需要的同学和朋友们！一边获取一边奉献！他很庆幸加入DBA工商管理博士的学习，一定会好好利用这次机会实现个人和人生事业的双重突破！
Mr. Zhong Guocai, Senior Partner of D&S Law Firm, delivered his speech on behalf of Class 2018. Being a Doctor of Laws, Zhong also aspires to extend his limit beyond a law specialist and get another doctoral degree in management to improve his management skills. “I will reach the retirement age after this DBA program,” he said, “I can stay clear-minded through learning, and establish pleasant interpersonal networks in which I could exchange my knowledge and experiences with other schoolmates and friends.” He expressed that he was lucky to join the DBA club for further study to obtain new ideas and make further commitment, and he would make the best use of this opportunity to realize his individual career and life goals.

另一位新生：深圳地铁万科投资发展有限公司董事长杨建华先生也发表了自己的感言，他认为学习是终身的积累，刚过了40不惑的年龄，他更加喜欢思考，学习劲头十足。学习需要过程与结果，不断积累的过程带给人愉悦与思考，酝酿论文的结果让自己的思想升华。作为华南理工大学大学校友，杨建华感恩华工，也感谢IPAG商学院让他有这样一个攻读博士学位的机会。
Another new DBA student – Mr. Yang Jianhua, president of Shenzhen Metro & Vanke Investment and Development Inc. – also expressed his feelings. He thought that learning is a long-life process. At the age of 40, he loved thinking and aspired for further education, the process and result of which would give him pleasure and insight. He also believed the preparation of dissertation would improve his thoughts. As an alumna of SCUT, Mr. Yang expressed his gratitude of the university and IPAG to offer him an opportunity for a doctoral degree.

在本次开学典礼仪式结束后，隆重举行DBA博士交流平台—DBA博士精英圈爱博会成立仪式。由首任执行会长，DBA 在读学员，广东诺言律师事务所主任、广州市十佳律师周兵先生宣读成立宣言，社会的发展日新月异，越来越要求当今的企业家与高管们具备国际化的视野与接纳新事物的能力，当代企业家与高管需要不断学习，整合、归纳提炼碎片化思想为系统化思维；将理论学习、实践价值，提升至对企业管理做研究，对行业思考做研究，开发创造性的管理贡献；为企业、为行业、为管理理论贡献有力量有指导性的实践思维方式。
After the opening ceremony, another event was held to officially launch an exchange platform among DBA doctors – DBA’s Elite Doctors•Aibo Association. Current DBA student Mr. Zhou Bing read out the Declaration of the Establishment of the Association. He is the first Executive President of the Association, Director of Nuoyan Law Firm in Guangdong and also one of the Top Ten Lawyers in Guangzhou. Today’s fast changing society sets higher demands for entrepreneurs and senior managers in terms of an international vision and the ability to accept new things. They are expected to continuously learning new things, systematically integrate and summarize fragmented ideas; extend the value of theory learning and practice to the research on enterprise management and the study of industries; contribute guiding and practical insights for their enterprises, industries and the management theories.

爱博会将在DBA教育的基础上，汇集精英，为DBA学员打开一扇相识、相交、相知、相惜的互动窗口，搭建一个拓宽视野、汲取知识、积累经验、提升素质和促进事业的平台。
On the basis of DBA education, Aibo Association pulls together outstanding talents, opening up a window for DBA students to be acquainted with each other and become friends and setting up a platform for them to broaden their horizon, obtain knowledge and experiences, enhance personal quality, as well as promote their careers.

DBA博士精英圈爱博会的成立，意味着DBA的同学们将在更深、更广泛的层次上建立更多元化的学习平台，实现自我与企业的提升，为行业、为社会、为管理学科创造更广阔更深远的价值。
The establishment of DBA’s Elite Doctors•Aibo Association means that DBA students will be exposed to a more diverse learning platform at a deeper and broader level, so as to realize the improvement of themselves and the enterprises, and more profound value for the industries, society and management disciplines.

永久荣誉会长：沙振权教授，
荣誉顾问：段淳林教授，
荣誉顾问：傅浩先生，同时担任新加坡联络处负责人，
永久会长：黎俊东先生，同时担任香港联络处负责人，
会长：黄荣添先生，同时担任深圳联络处负责人，
执行会长：周兵先生共同担任广州联络处负责人，
常务副会长：郑新亥先生，同时担任广州联络处负责人，
常务副会长：陈晓群担任韶关联络处负责人，
秘书长：罗文艳
秘书长：罗钧中
上一级DBA学员均担任协会重要职务，3个月后将增加重要职务成员。
第一届爱博会肩负引领爱博会进行立足行业、博爱天下的使命。

Permanent Honorary President: Professor Sha Zhenquan
Honorary Consultant: Professor Duan Chunlin,
Honorary Consultant: Mr. Fu Hao, Director of the Singapore Liaison Office,
Permanent President: Mr. Li Jundong, Director of the Hong Kong Liaison Office,
President: Mr. Huang Rongtian, Director of the Shenzhen Liaison Office,
Executive President: Mr. Zhou Bing, co-Director of the Guangzhou Liaison Office,
Standing Vice President: Mr. Zheng Xinhai, co-Director of the Guangzhou Liaison Office,
Standing Vice President: Chen Xiaoqun, Director of the Shaoguan Liaison Office,
Secretary General: Luo Wenyan,
Secretary-general: Luo Junzhong.
All members of the previous DBA Class shall assume important positions in the Association, and other key members shall be added after 3 months.
The first members of the Aibo Association shall uphold the mission: “embrace the industry and love the world”

嘉宾分享环节更是干货不断，高潮迭起，三位嘉宾用诙谐幽默的语言与生动形象的讲解分享了各自行业的最新动向与先进理念，将会场氛围带入高潮。
The Speaker Sharing Session was also filled with thought-provoking ideas, during which three guest speakers shared the most d trends and advanced thoughts of their own industries with witty and humorous language, adding more colors to the ceremony.

腾讯CDG企业发展事业群高级总监丁力先生以腾讯的社交广告旅游行业营销解决方案为主题做了分享。丁力先生以猫途鹰和GAP数字营销视频开场，用生动有趣又通俗易懂的方式，介绍了基于大数据算法运用下的数字化营销方案，并以广州长隆、Airbnb等合作项目为例，深入分析与讲解了位置大数据与社交大数据双维空间的用户洞察体系，让学员们深刻感受到大数据时代，基于数据分析的商业应用实践。
Mr. Ding Li, Director of Tencent CDG (Corporation Development Group), talked about the industry marketing solutions of social media advertising and tourism. Starting with a video of the digital marketing of TripAdvisor and GAP, Mr. Ding introduced digital marketing solutions on the basis of Big Data Algorithm with vivid and plain words. Then, he made in-depth analysis and interpretation of the user insight system based on the big data collected from location and social interaction, using the example of Tencent’s cooperation programs with Chime-long in Guangzhou, Airbnb and other partners. After this impressive speech, students had a better understanding about data-based business application practices in the Big Data Era.

科大讯飞副总经理吴骏华先生向学员分享了A.I.时代的来临，以语音识别系统与图像识别系统的实际应用，展示了人工智能对未来人类生活、教育、医疗、司法与城市建设等方面的颠覆式创新，更是现场拨通海底捞语音服务系统，体验人工智能对日常生活带来的改善。
Mr. Wu Junhua, Deputy General Manager of iFlyteck, expressed his understanding of Artificial Intelligence. He discussed the practical application of speech and image recognition systems, showed the disruptive innovation brought by A.I on people’s lifestyle, education, medical treatment, judicial system, urban construction and other aspects in future. He even dialed the voice service system of Haidilao Inc. on the spot to present the audience the actual improvement of A.I on people’s daily life.

随着嘉宾分享的结束，法国IPAG高等商学院DBA开学典礼活动圆满结束！
The opening ceremony of IPAG DBA program came to a successful conclusion after all guest speakers shared their insights and experiences.

IPAG DBA项目教职团队衷心祝福所有的DBA学员在IPAG商学院攻读博士期间一切顺利，学业有成！
IPAG DBA team sincerely wish all DBA candidates a smooth doctoral process and a successful study experience at IPAG business school.